Below is a repost of what was written last year, but an update to the post is that we’re still selling Sunpocket Sunglasses because of their great popularity, and now we would also highly recommend Bellroy Wallets and WeWood Watches as alternative gifts for dad. (WeWood also has a nice collection of watches for mom, but I’d more highly recommend some from our new jewelry and accessories collection from Kameleon)
Now I know a lot of you are going to say “I like to take my parents out for a nice meal or a show on Mother’s Day or Father’s Day.”
But I’m going to suggest you reconsider giving a physical gift to mark Mother’s Day and Father’s Day instead of or in addition to that nice brunch or experience.
Your parents most likely bought you countless things to help make you feel cool and special, so they deserve to have the favor returned.
Furthermore most of us are pretty bad at spoiling ourselves.
And as your parents get older, they’re probably going to shop for themselves less and less, because it’s true, they probably don’t need much anymore.
However, for many reasons your parents do need to still feel young and cool,
Which is where your Mother’s Day and Father’s Day gifts can help.
And Ame Ame is a great place to shop for these gifts because we focus on things that are classy but not boring.
To see lots of the very latest gifts we’re carrying check out (and hopefully follow) Ame Ame’s Instagram web page www.instagram.com/ameamenyc
And of course you can browse our online shopping website (just know that the website probably features only 20% of the gifts, umbrellas, and other things we carry in the store)

Young or Old Every Dad Will Love a Barbour Jacket. If Dad is now a grandpa, just think, his grandson can later inherit the jacket!

Instead of a bouquet of flowers give mom a Floral Umbrella that can also be used to shield her delicate skin from the sun.