When you walk into Ame Ame’s NOMAD store, you are welcomed with a gorgeous SMEG Union Jack refrigerator.
At $2499, the Union Jack fridge is the most expensive item sold in the store today. But more importantly its a wonderful symbol of the sort of lifestyle we want to help our customers have.
If you’re a person who loves to celebrate life and its many special occasions, then its important to not just choose quality but to also choose the extraordinary.
You want to choose things that make you and others feel extra happy when looked at and used.
And that’s what’s extraordinary about the extraordinary (at least the good kind of extraordinary). The good kind of extraordinary makes you smile and feel good.
When people ask me who the customers of Ame Ame are, often times I just want to say “they’re people who like to (or want to) smile.”
And what better item to focus on being awesome for your parties and family gatherings than a beautiful, super cool refrigerator for your bar area. – – -A refrigerator that says “all things in life should be beautiful” even refrigerators.
Now some of you are laughing and wondering where the heck you would put it in a tiny NYC apartment. But truthfully, if you’re a person who does love to throw parties, this is fantastic piece of furniture for the living room that says to your friends they’re always welcomed over for a drink and happy times.
Which is exactly why we have this fridge…to offer our repeat customers and their friends a drink, a glass of wine, or a seltzer when they come for an appointment or one of our many V-I-Patrons & Friends Nights. Sometimes we even offer my favorite Ciao Bella Key Lime ice cream sandwiches.

SMEG was founded in 1948 by Vittorio Bertazzoni, Sr. from Guastalla, a town near the city of Reggio Emilia in Northern Italy, and is today one of the country’s leading home appliance manufacturers. The Bertazzoni family’s entrepreneurial history began in the 19th century, with members of the family starting out as blacksmiths